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Rediffusion ( Singapore ) Limited
Rediffusion House
182 Clemenceau Avenue
SINGAPORE
SINGAPORE
Did you work for Rediffusion Singapore ? What are your memories. Let me know and I will publish them HERE !
Below is an article from the Rediffusion Bulletin 1957 outlining the expansion of the wired system in new housing developments
( Click the above picture for a full size imagee )
Rediffusion Singapore HQ in Clemenceau Ave. ( Early 1950's )
Rediffusion Singapore was established in the late 1940's bringing a Cable Radio Service thousands of subscribers in Singapore at a time when radio sets were very expensive and reception of such stations very poor.
The service comprised two audio channels and was based on the system of distribution which had proved successful in the UK. Subscriber take-up grew at a rapid rate with Rediffusion loudspeakers being installed in domestic and commercial premises throughout the island. The Rediffusion sevice remained primary radio service for over thirty years.
Headquarters and studios were built on Tank Road, later to become Clemenceau Avenue after road improvements. Singapore's Governor, Sir Franklin Gimson opened the station in August 1949. It was an immediate success with the listening public with a monthly subscription of $5.
Broadcasts comprised UK produced programmes with a Chineese language channel added later. By the early 1980's, the subscriber base totalled over 100,000.
With the advent of off-air Television and radio broadcasting through the 1980's, Rediffusion rapidly lost out to the competition and the cable service went into decline. By early 2000 Rediffusion was a mere shadow of that of its heyday . The subscription base dropped to less than 8000 in favour of "off air" broadcasters. In 2003, the Rediffusion Singapore was bought bought out and underwent a major transformation. The Rediffusion name still exists as a DAB broadcaster offering a number of subscription and 'free-to-air digital channels featuring a programming mix of News, Music, Talk and Drama.
The service comprised two audio channels and was based on the system of distribution which had proved successful in the UK. Subscriber take-up grew at a rapid rate with Rediffusion loudspeakers being installed in domestic and commercial premises throughout the island. The Rediffusion sevice remained primary radio service for over thirty years.
Headquarters and studios were built on Tank Road, later to become Clemenceau Avenue after road improvements. Singapore's Governor, Sir Franklin Gimson opened the station in August 1949. It was an immediate success with the listening public with a monthly subscription of $5.
Broadcasts comprised UK produced programmes with a Chineese language channel added later. By the early 1980's, the subscriber base totalled over 100,000.
With the advent of off-air Television and radio broadcasting through the 1980's, Rediffusion rapidly lost out to the competition and the cable service went into decline. By early 2000 Rediffusion was a mere shadow of that of its heyday . The subscription base dropped to less than 8000 in favour of "off air" broadcasters. In 2003, the Rediffusion Singapore was bought bought out and underwent a major transformation. The Rediffusion name still exists as a DAB broadcaster offering a number of subscription and 'free-to-air digital channels featuring a programming mix of News, Music, Talk and Drama.
To read more about the develpoment of Rediffusion click on the image.
Remembering Rediffusion Singapore
Please Note: This website has no connection or association with the broadcasting company using the name Rediffusion in Singapore nor any of its affiliates. The the content included in this website is of historic value and for information only It has no commercial interest.
( Click the above picture for a full size imagee )
rediffusion.info 2010
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Singapore Colour TV Promotion 1976
Rediffusion Services (singapore) conducted a very successful colour TV promotion campaign.
It was a joint promotion with local suppliers to offer every customer who bought or rented a colour tv from Rediffusion a very attractive gift worth $40 to $70 each, depending on the model. The range included: Symphonia, Finlux, Philips, Sectron, Sharp, Roxy and Pye.
In order to discourage existing momochrome tv subscribers from purchasind sets from competitors, Rediffusion also introduced through direct mail, an additional offer of one month free rental for a colour rental contract or a special discount equivalent to one month's free rental for a cash sale or hire purchase sale
Rediffusion Services (singapore) conducted a very successful colour TV promotion campaign.
It was a joint promotion with local suppliers to offer every customer who bought or rented a colour tv from Rediffusion a very attractive gift worth $40 to $70 each, depending on the model. The range included: Symphonia, Finlux, Philips, Sectron, Sharp, Roxy and Pye.
In order to discourage existing momochrome tv subscribers from purchasind sets from competitors, Rediffusion also introduced through direct mail, an additional offer of one month free rental for a colour rental contract or a special discount equivalent to one month's free rental for a cash sale or hire purchase sale
( Click the above picture for a full size imagee )
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Rediffusion Singapore's 30th Anniversary in 1979
To celebrate their 30th Anniversary, Rediffusion Singapore organised a series of events culminating in two variety shows. For staff and part time broadcasters, the company booked the Wonderland Amusement Park where over 2000 people attended to take advantege of free rides and gift vouchers. Managing Director, Jack Snowden took the opportunity to present long service awards where 28 staff received 25 year gold medallions and 25 were presented with 15 year certificates.
The highlight of the celebrations was the 2 variety shows in the evening featuring many of Rediffusion's artistes. Jack Snowden presented the top twenty 'Grand Draw' prizes at the show. He is seen in the picture above with Chan Seng, Mandarin Programmes co-ordinator and Joseph Goh, the English programmes producer.
The highlight of the celebrations was the 2 variety shows in the evening featuring many of Rediffusion's artistes. Jack Snowden presented the top twenty 'Grand Draw' prizes at the show. He is seen in the picture above with Chan Seng, Mandarin Programmes co-ordinator and Joseph Goh, the English programmes producer.
Updated: Aug. 2010
