REDIFFUSION (Malta) Ltd.
I am looking for information on the Rediffusion Malta. Did you work there ?
What are your memories ?
Do you have any old pictures, information on the Wired System, Staff etc
Associated Companies in over 175 towns in Great Britain and in Barbados, Bermuda. Canada, Ceylon, Guyana,
Hong Kong, Jamaica, Malaya, Malta, Singapore, South Africa, Trinidad and West Africa etc.
Rediffusion House in Gwardamangia.
In 1935, radio broadcasting began in Malta by a company called Rediffusion (Malta) Limited, which had been given the power and authority by the Government of Malta to operate sponsored radio programmes as well as ordinary commercial radio programmes. The station: Rediffusion Radio was initially launched, with the aim of countering Fascist propaganda from Italy. It had been given a complete monopoly of broadcasting of news, features, music and entertainment to about 50,000 subscribers.
In February 1960 the Government of Malta issued a statement on the future of television and sound broadcasting, saying that Malta should have its own television service as soon as it could be introduced.
The Governor of Malta entered into discussions with Rediffusion Malta, Ltd., with a view to negotiating an agreement with them for the provision of a television service and the continuation of sound broadcasting in Malta and Gozo. This meant the Government decided that the firm which already had a monopoly of sound broadcasting was also to be given a monopoly for television broadcasting. Rediffusion Malta was to have the sole right of presenting news, views, entertainment, either on sound radio or television to the people of Malta.
Rediffusion Malta made available for sponsorship a wide variety of transcribed programmes, featuring top-line stars, from the finest production houses in Britain, America, Canada, and Australia. They were available to British advertisers from approximately £2 15s. 0d. ( £2 . 75 ) net per quarter hour and pro rata. They clearly enjoyed the benefits of radio sponsorship and made a lot of money out of it.
Television sets were a very expensive luxury to the Maltese and radio was still the dominant form of entertainment well into the 1970's. In 1975 broadcasting services passed under the control of the State after decades of being a monopoly in the hands of Rediffusion. Public Broadcasting Services Limited (PBS) subsequently acquired a controlling interest in both Radio and Television broadcasting in Malta.
Read Jim Gregory's account
of his time with
HISTORY OF BROADCASTING
Service van delivering a television c1969
Malta HQ building early 1960's
See Pictures of the opening of the Rediffusion premises at Valetta 1958