If you were an employee at AWA Rediffusion and can add any further details about your branch and role there,
Please contact me.
AWA Rediffusion ( Pty ) Ltd
376 Eastern Valley Way
By :
Gerald Clode
ROSEVILLE NSW 2069
Colour Television finally arrived in Australia in March 1979, around ten years after the UK.
Redihire, the domestic TV rental and sales division of AWA Rediffusion had been preparing for the event for over a year with six shops opening in and around the Sydney area with the company's HQ in Roseville, housing the main office, sales and accounts department, service department, Sydney service control and the main stores.
On March 1 1979 all four TV stations in Sydney changed to colour and the overnight demand for colour television sets was tremendous, and within three months eight percent of Sydney households had acquired colour sets and this grew to near twenty-five percent in the first twelve months. Television rental accounted for around twenty percent of the initial market and Redihire adopted a 'rent or buy' marketing approach from the onset.
