Rediffusion Singapore History

The specialised range of activities of REDIFFUSION SERVICES (SINGAPORE) PTE LTD encompassed the field of Audio, Visual and Cable Electronics and the objective was to provide a prompt, efficient and economical service to it's customers.
REDIFFUSION SERVICES had gained a great deal of experience based on the group's services world-wide.
The Rediffusion Group provided a programme and advertising service to more than 50 countries outside the UK, including many of Singapore's neighbours, like Malaysia, Hong Kong, and Australia.
Rediffusion simulators provided essential training for organisations all over the world, helping manufacturers and transportation
authorities to achieve safer, more efficient operational use of everything from the latest Boeing airliners to mass rapid transit systems.
Rediffusion Music supplied over 70 countries with complete background music facilities and equipment.
The name Rediffusion meant communicating in the very best ways to the whole world of modem technology.

Broadcasting

Each day during the 1970's and 1980's thousands of Rediffusion subscribers in Singapore enjoyed a large variety of programming catering to diverse tastes.
For many, Rediffusion music and entertainment made up very much a part of their day.
An extensive music library provided a wide selection of music, from ballads to the latest pops, whilst the drama department kept listeners anticipating with daily drama broadcasts.
Rediffusion also broadcasted commercial advertisements and sponsored programmes and was one of the most cost-effective
advertising medias available. Its sheer effectiveness was proven by the high rate of repeat advertising and the long list of distinguished advertisers.

Audio Visual Department

The use of slides and multi-projection systems together presents a low-cost yet effective way of communicating to audiences of varied sizes. Flexibility in both viewed format and design, and ease of updating made this even more attractive, economy-wise. Visual movement, if desired can be simulated quite easily with the clever features of modem AV equipment. All these add up to the possibilities of highly imaginative and
attention-arresting A.V. presentations, at low cost.
Rediffusion Services represented Electrosonics, manufacturer of Eclipse, Gemini, Apollo, Saturn and ES4000 Multi-vision systems, considered top in the field of audio-visual technology for portable and
permanent applications, manual or fully automated. They were also the sole agent for WESS products and Meridian lenses.
With the sophisticated range of equipment Rediffusion held and the expertise of their skilled staff, they were able to cater to all customer's AV requirements.
Also on offer were design services incorporating AV systems for
boardrooms, training rooms and conference rooms strategically installed for optimum effectiveness together with the ability to handle projects from design to fabrication.

Central Antenna Television (CATV) Division

Central antenna systems made it possible for to have first cIass colour TV reception free of distortion and interference.
Rediffusion Services was one of the largest suppliers of CATV equipment in Singapore.
By the early 1980's About 30% of HDB apartments were fitted
with CATV systems besides a large number of condominiums and commercial buildings. In short, their systems were ideal for any
high-rise building requiring good TV reception.
For low buildings, particularly those surrounded by tall buildings,
a common situation in Singapore - poor reception coupled with interference was one problem which Rediffusion Services overcame
with their Community Antenna Service (CAS).
which assured customers of a crystal-clear reception.

International Data Media (IDM) Division

Rediffusion Services was a local distributor of IDM COMPAK, a world-wide realtime commodities quotation service specially developed to be the fastest service of its kind anywhere. IDM collected data direct from the major world markets, second-by-second trading information which was presented with great rapidity so that critical decision making material was displayed with the same exactness and timeliness as the
traders on the floors of the markets.
IDM COMPAK was indispensable for the specialist broker who dealt in one or two of the hundreds of commodities. Eg. Rubber, Sugar, Gold, Financial Futures, etc.
IDM had previously been established in the United States and in Europe for several years and Rediffusion Services provided this service for all 24 hours each day.

Rediffusion Services (S) Pte Ltd

Besides broadcasting, Rediffusion Services (S) Pte Ltd was formed in 1974 with the objective of providing a number of other services.
Rediffusion Services installed and serviced Central Antenna Television (CATV) systems for a number of HDB and private flats, providing sharp interference free reception of television programmes. Many would be familiar with the Consumer Products Department which handled rental, hire purchase and cash sales of a variety of domestic appliances. Rediffusion Services also provided services in the areas of radiocommunication, sound and paging, AV, and cIosed-circuit television. It provided vital information for specialist brokers of the hundreds or so commodities, updated second by second. with the International Data Media Service.
The Background Music Division ensured a steady supply of mood music to
suit any requirement.
An experienced and highly trained crew of technicians and supervisory staff ensured that all users of Rediffusion Services products received prompt and reliable servicing at all times.

Rediffusion Background Music Division

Rediffusion had a growing worldwide market with their
Reditune background music products and recording
music from well known international artists.
This proved to be an effective aid in a sales environment,
and used as an instrument in good management and in
good public relations. Every business concerned directly
with people - and most businesses are - benefits
tremendously from the addition of the right sort of
background music. This is true whether the people are
customers or employees. patients or clients, in any and
every walk of life.
Rediffusion Music's extensive library of more than 20.000
selections is the result of many years' study and research.
Customers were offered a tailored choice of music.

Special Projects Department

Sound and Paging Division
Rediffusion Services supplied the needs for public address paging, sound reinforcement for announcements and broadcasting, sound
mixing for floorshows, and music coverage in banquet rooms, conferences and private or public functions.
In large buildings and complexes, communication were achieved through a variety of electronic aids besides a public address system. For example, Rediffusion Services fitted the entire communications
system for the Mandarin Hotel, incorporating fingertip control of television and sound receivers, room-paging, television cameras in the main restaurant to transmit visual recordings of functions to be relayed to rooms or suites, public address and radio pocket paging systems and background music for the entire building, CCT\/ for security and monitoring systems.
Rediffusion Services also installed comprehensive communication package systems in the Monetary Authority of Singapore (MAS) Building, the Treasury Building, and the Pan Pacific Hotel.
Rediffusion Services also supplied and installed Simultaneous Interpretation Systems, (SIS) for conferences and conventions.
One such system was installed in the auditorium of the Telecoms Comcentre,
Rediffusion Services also had available a fireman evacuation intercom system to facilitate communication between firemen and evacuees at different locations at times of emergency.

Executive Clubhouse. City CountryClub.
Royal Sabah Turf Club.
Singapore Recreation Club.
Singapore Turf Club.
Century Park Sheraton.
Cockpit Hotel lntemational Pte Ltd.
Crown Prince Hotel.
Furama Singapore.
Goodwood Park Hotel.
Hilton lntemational Singapore.
Holiday Inn Singapore.
Hotel New Otani Singapore.
Hyatt Regency Singapore.
The Mandarin Hotel.
Ming Court Hotel.
Pan Pacific Hotel.
The Pavilion Intercontinental Singapore.
Plaza Hotel.
President Merlin Hotel.
Singapore Hotel Association.
Shangri-La Hotel Ltd.
Sheraton Utama Hotel. Brunei.
York Hotel.
CIAS lnternational Airport Services Pte Ltd
Housing & Development Board.
Jurong Town Corporation.
MINDEF.
Monetary Authority of Singapore Building.
Nanyang Technological Institute.
National University Of Singapore.
Ngee Ann Polytechnic.
Post Office Savings Bank.
Public Utilities Board.
Public Works Department.

SIA Computer Centre
Singapore Airlines Ltd
Singapore Zoological Gardens
Telecommunication Authority of Singapore
Vocational & Industrial Training Board
Urban Redevelopment Authority
Gleneagles Hospital Ltd
Kandang Kerbau Hospital
Mt Alvernia Hospital
Singapore General Hospital
Thomson Medical Centre Pte Ltd
Bank of America
Clifford Centre
Fairchild Singapore Pte Ltd
Funan Centre
Guan Bee Building
Hong Kong Telephone Co Ltd
OCBC Square
Ocean Building
RELC lnternational House
Texas Instruments Singapore Pte Ltd
United Overseas Bank Building
United Overseas Land Ltd
Ardmore Park Condominium
Balmeg Courts
Clementi Park Condominium
Concord Condominium
Leedon Height Condominium
Marine Point Condominium
Meadows Condominium
Mirabell Condominium
Orchard Bel-Air Condominium
Shelford Road Condominium Housing
Skyville & Skyscraper Flats